Top tips for creating amazing Instagram reels
Top tips for creating amazing Instagram reels: The shift from the traditional way of doing business to a digital format happened decades ago! The transition was new and stressful, but many people embraced the pattern of selling and connecting with pictures. But have you ever thought that sending someone static images on the phone is enough to get them to believe in your brand? Probably not! Even though everything is virtual, people are eager to know and relate to the person behind the scenes. There has been a switch from images to videos, and their demand will only increase over the years. So, Instagram reels are the need of the hour and can be the USP of your Instagram business.
Let’s put it this way. Do you engage more with ads printed in newspapers or on billboards, or with ads you see on television? You can clearly see the brand name, product, and color in television commercials. The same ad evokes emotion while conveying a message in an entertaining or informative manner. You also remember the jingle at the end right? It’s the same format as video marketing or Instagram reels! Only the medium of digital marketing and communication has changed from TV sets to mobile phones.
So if you haven’t incorporated video marketing hacks as an important social media marketing strategy, we have some useful Instagram Reels tips for you that you can use to get more attention and brand visibility. But before that let us understand what Instagram reel is.
What and Why Instagram Reels
Reels are the new form of marketing and advertising!
In 2020, Instagram’s parent company, Meta, introduced a new feature called Instagram Reels. The reel is a new feature on the Instagram app itself, where one can share small pieces of information through videos. A reel is a full-screen vertical video that can be recorded from 3 to 90 seconds. Reels are available on the Explore tab to scroll through and check out these videos. Instagram itself offers editing tools under the Reels tab, so people can either shoot directly to Reels and upload different videos they’ve previously shot or club and publish them as one.
One can add filters, stickers, trending music, and captions available on the app to make their reel attractive and attractive. One of Instagram’s biggest draws for Reels is that, unlike Stories, Reels won’t disappear within 24 hours. If you have a private account, it will be on your feed and visible to your followers. But if you run a public account, your reel lives forever and is visible to everyone who uses Instagram. The reels are also entertaining and informative, keeping people scrolling through these videos all day long.
Interestingly, users spend about 30 percent of their daily Instagram time on Reels. Thus, there is no reason why you should not use Instant Reels for your business. Anyone can easily share their story or reel in the chat. Reels also offer an option to remix a reel with another user.
Valuable Instagram Reels Trips and Tricks
Here are some tips for Instagram reels that every business page should follow:
Create original content: With increasing competition, the Instagram algorithm only pushes fresh and unique content ideas. You don’t have to go all out and think completely differently for each reel. You can present your brand’s products and services, but every now and then make sure to add some twist or make it fun that will relate to your audience and do justice to your brand.
Hook: Each reel stays on the user’s phone for 3 seconds; After that, they can just scroll to the next reel. So, you only have the first 3 seconds to grab their attention and bring them to your page. So, always start your reel with a hook. For example, if you run a clothing brand, you could title your reel “3 Clothing Styles Your Wardrobe Needs for Summer 2023.” It is an informative reel that keeps the audience hooked and eager to see more.
Use reel tools: filters, trending music, stickers and captions in videos – these features are there for a reason. They add more substance to your simple videos and make them power-packed. Make sure to use and place them correctly in the video.
Follow the trends: With almost every trending music, there is a trend! You need to jump on the trend right away, before it dies. Following Instagram reel trends will get you great views and engagement. Even if you’re using trending music and videos, be sure to add a creative punch to the video that resonates with your business.
CTA: Always add a CTA to your videos. This helps drive viewers to action by following your page or sending DMs with questions. You can add a sticker to follow in a video or verbally mention and request a follow for more exciting content.
Use professional support to create reels
With these Instagram Reels tips and tricks, creating reels will look simple and easy, but it can be difficult to execute. You need to think of new ideas every day and keep an eye on trends and competitors. Why not let our expert team handle it for you? We will create the best reels for you!