9 Simple Secrets to Perfectly Rock Your Cookie Packaging
9 Simple Secrets to Perfectly Rock Your Cookie Packaging: Whether you’re sending cookies to your favorite customers or putting them in a gift basket for someone special, cookie packaging is an important part of the process. To help you choose the best box for your produce, we asked two home-based culinary artisans:
Lisa Gobb of Lisa Fay Bakes and Kristen Dion of Sweet Nails Cookies share their top tips for sending delicious homemade goodies that your customers will find in one piece! Dad hoodie
1. Use a triangular mesh
One of the easiest ways to create a super functional box is to use a triangular mesh. It is a two-dimensional grid graph that uses up or down pointing triangles to create rows and columns.
It turns out that cookies arranged in a triangular grid take up 86.6 percent more space than cookies arranged in a square grid. And this is even for a very small number of rows or cookies!
2. Stack them smartly
Placing the cookies in rows with the largest and heaviest bottoms is a great way to keep them from moving and getting crushed in transit. Alternatively, you can fill the empty cracks with padding to prevent them from sliding all over the place.
Bakery boxes, Tupperware or plastic containers, decorative cellophane bags, shirt boxes, or roasting pans are all good options. Windowed bakery boxes are a great option because they are inexpensive and sturdy per piece, allowing recipients to see what’s inside.
3. Make sure they are airtight
There’s a reason bakeries use airtight containers to store their food: they keep it fresh by preventing moisture from seeping in. This means fewer clumps of flour and crispier cookies.
Make sure your cookie packaging boxes are airtight by choosing a sturdy corrugated shipping box with 2 to 3 inches of padding on all sides. Packing peanuts, tissue paper, bubble wrap, crinkle cut shredded paper or newspaper are also suitable padding materials.
4. Make them look good
Whether you’re selling cookies at a bake sale or sending them as gifts, beautiful packaging can make all the difference. Instead of using a plain baggie, consider getting your logo printed on a custom-designed box.
These boxes are sturdy enough to hold PYO or DIY cookie supplies, party favors and more! They also feature a large top window to display your creations.
5. Make sure they are safe
There’s no denying that great packaging is the best way to make your creations stand out from the competition. Not only does it protect your cookies from damage, but it looks and feels like a high-end gift. And the opening is a real treat for your customers.
Finally, you need to find the right box for the job. A good rule of thumb is to use as small a box as possible and fill it with packing material that will keep your luggage snug and soundproof while traveling.
6. Make sure they are a good size
You need to size the packaging box with the right length, width and height to fit your products. Additionally, you need enough space to place additional inner packaging such as custom tissue paper or custom card.
The easiest way to find the right size is to simply measure your products. This can be done with a ruler or tape measure. Then, multiply the length by the width and then the height to find the total cubic measurement of the box.
7. Make sure they are strong
You can use almost any container to ship cookies — cookie tins, mason jars, treat bags, baking pans, mailing tubes — but make sure they’re sturdy enough to hold the weight of your baked goods. Otherwise, they may be damaged in transit.
Pack the container tightly with padding to prevent the cookie packaging from shifting and fraying in shipping. Tissue paper, bubble wrap, crinkle-cut shredded paper, packing peanuts (they’re also eco-friendly) are all good choices for cushions.
8. Make sure they are labeled
When it comes to making sure your cookie boxes stand out on grocery store shelves, the quality of your labels can make a difference. It can grab attention, remind people of your brand and keep them coming back for more!
Your labels should be able to withstand temperature changes and transportation. That’s why it’s best to use BOPP material for your cookie labels.